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Business has been in full swing for members of ChildFund-supported communities in Ecuador in the lead up to Valentine`s Day. It is peak season for flower production and exports, and I was lucky enough to visit some of the communities last week and see them in action.

Ecuador, along with Colombia, is among the world`s largest flower exporters. During this time of the year, the local industry exports approximately 30 per cent of its yearly production to America and Europe.

Today, Santa Rosa de Patutan, a village in southern Ecuador has transformed into a community of dynamic farmers who produce mainly roses and carnations for export to the United States, Europe and Russia. Though, the future did not always look this bright.

Twelve years ago, the community had no running water, no sewage treatment, no schools and not one health centre.

Jose Manuel Yaule (pictured) is one of the leaders behind the change. With no education other than what he calls “the university of life”, he began helping his community by assisting the construction of a water system with the support of ChildFund. Today, the system has transformed into the local water company, a service and business run entirely by the community.

That was the first step toward his venture into the flower business.

After much research, Jose established his own greenhouse as a pilot. After realising that their village had the capacity to produce high-quality carnations and roses for exporting, he replicated his model by teaching the whole community.

“I remember back in 1994, children here were very sad, very poor, hungry, no shoes, no school. I was thinking all the time about work opportunities for parents, who were mainly peasants without any hope and lots of alcohol problems,” he says.

“Now I see children and I can`t even recognise them. Sometimes I think they are from another town, so educated, so well-dressed, so happy and healthy!”

The flower business has indeed brought colour, joy and progress to this small community. Jose may not have been educated, but his five children are  two of his children have graduated from university, two of his children study music at The Conservatory and his youngest is pursuing a degree in economics.

His dream is for everyone in this community about 400 families to have the opportunity to be small business owners. Continued water supply, agricultural technical support and financing are essential to making this a reality.

In 2008, the community with assistance from ChildFund also created their own credit union to provide farmers with support. The credit union now has 780 members and assets of about US$1 million providing loans for land, supply and machinery. The credit union is well-managed under the supervision of Monica, a woman who was sponsored through ChildFund as a child and who, after finishing university, decided to come back and work for the development of her own village.

This community keeps dreaming and growing, just as the flowers do. Thanks to the support of buyers all around the world every Valentine`s Day, more children are playing and learning in better schools, while their mothers and fathers continue cultivating the seeds of change in their community.

“Please, don`t forget about us. Please, go back and tell the world about us here in Carchi.”

As I reflect on my recent trip to Ecuador with ChildFund, these words cycle in my mind. Spoken through tears with conviction and emotion, each mother we met pleaded with us to share their stories with the rest of the world. So, here goes.

The sun was barely rising on a Tuesday morning when our group set out in a bus from Ecuador’s capital, Quito, to visit communities in Carchi. This region of Ecuador borders Columbia, and ChildFund has been helping communities here since 1984.

We had been preparing for this trip for months, knowing that we would meet the mothers and children whose lives are being transformed through ChildFund’s Early Childhood Development program (ECD), which strives to holistically help children aged 0-5 to ensure they reach their full potential.

Surrounding us throughout our drive were crisp blue skies and undulating bright green mountains, speckled with colourful houses. When we think of poverty it’s easy to envision urban slums fraught with trash heaps and filthy alleyways. The view here was much different. It’s easy to think, “It’s beautiful! I could live here!” But I quickly learned that the beauty of the land masks the underlying poverty, discrimination, lack of opportunities and exclusion that the people who have lived here for centuries continue to face.

This fact became apparent as soon as we met Monica.

After four hours of jostling along bumpy dirt roads, steadily climbing up steep mountain sides, we came to a sudden halt. We were instructed by Mauricio, our guide and a ChildFund Ecuador staff member, that we would be visiting a home in the community.

We walked down a dirt path and were greeted by Monica and her four-year-old son, Daniel. Fields of corn and wild flowers skirted her property. A scruffy stray dog rubbed against my leg, eager for a pet. Monica led us to her home, which had a corrugated tin roof, cinderblock walls and three rooms. We followed her into the living room and took seats in a semi-circle, eager to hear her story.

Monica is 41 and has four children, ages 18, 11, 6 and 4. She told us how her husband abandoned her and left her to care for the children on her own. Every day she works in the fields to make a living for her family and her father, whom she takes care of as well. As Monica shared these details, her voice broke and she began to cry. She said there were times in the past when she would come home from a long day, stressed and tired, and she would take this out on her children by beating them. The youngest, Daniel, whom she holds affectionately in her lap as she talks, became fearful and withdrawn at that time.

Recognising that she needed support, Monica signed up when she heard that ChildFund, in partnership with a local partner, was training mothers in the ECD program. Soon Monica was attending meetings and learning the full benefits of ECD: a caring and loving household, proper nutrition and health care and stimulation and learning opportunities for young children. She came to realise how the abuse she inflicted on her children was harmful to their healthy development. After going through a 10-month training program, Monica became a certified trainer, known as a “Mamita.”

Hugging Daniel even tighter, Monica said she wants to use her experience to teach and support other mothers in the community so their children will be able to grow up healthy and empowered. In these excluded communities where ChildFund works, 18 percent of women are married by the age of 15. Forty-percent of women are married by 18 years old.

She shared how she wants to pursue her dream of finishing high school and becoming a teacher. And she smiled as she shared that Daniel is now playful, cheerful and likes to go to school. “All is worthwhile for the happiness and welfare of my children,” she said.

We met many other Mamitas during our trip. Strong, empowered and dignified, they are each creating a ripple effect in their communities as they train other mothers to love and care for their children. Yes, they still face daily struggles. But their efforts on behalf of their children will bring more opportunities for the community as a whole as their children grow up healthy, educated, and full of ideas to improve their lives. Monica and the 1,200 other Mamitas in Carchi are living proof of this transformation.

I now have a picture of Monica on my desk to remind me of her story, and why we do what we do here at ChildFund. I will never forget the Mamitas I met in Ecuador who are committed to a better future for their children.