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Last December, ChildFund India launched a nationwide three-year campaign called Books, My Friends to provide bags full of age-appropriate books for 115,000 children aged 6 to 14 across India. The goal of the project is to make reading fun for children while helping them improve their reading, comprehension and learning abilities. We hope to create a love of reading that continues through adulthood.

In India, we work with children who live in rural villages and urban slums, and lack of education is a big concern everywhere. Many children living in poverty cannot read at their grade level and often don’t have access to books at home. In rural communities, children are often limited to textbooks printed on poor-quality paper. Many parents are barely literate, so a culture of reading has not yet taken hold. Without strong reading comprehension, children can’t excel in school.

To address this situation, ChildFund India started the Reading Improvement program, our flagship education initiative, and the Books, My Friends campaign, which encourages students to read for pleasure.

Shreelakshmi, a year seven student from the south-western state of Karnataka, received a reading bag in December during the campaign launch. It was here that she also had the chance to meet Anil Kumble, a world-renowned cricket captain and major sports celebrity in India.

Shreelakshmi recalls the meeting fondly: “The experience of receiving books from Anil Kumble is still fresh in my mind. He and the ChildFund team spoke with us freely and inspired us to read more books. I am very grateful to ChildFund for giving me this opportunity,” she says, a smile spreading across her face.

Shreelakshmi received 17 books, and she’s already read many of them. Her favourite was Kadhakalu Maha Nagara, about a girl who had no one to read a story to her. Finally, she finds one person who starts telling stories to her daily. Slowly, other children start joining her to listen.

“I, too, like stories, and my brother also sometimes reads them to me,” Shreelakshmi says.

Since most of her neighbourhood friends also have received reading bags, they enjoy reading and discussing books together.

Parents say it’s great for their children to have something constructive to do with their time, and Shreelakshmi’s teacher adds that the habit of reading appears to be taking hold, just a few months into the project.

There are more than one billion young people living in Asia today. In Cambodia alone, 56 percent of the entire population is made up of people under 25. ChildFund is helping to create opportunities for young Cambodians by establishing and supporting youth groups in rural communities. Through these groups young people have the chance to receive vocational training and skills in leadership.

Many have also been supported to start up their own small businesses using loans from the youth groups. It was this concept of finance that brought about an interesting learning experience for both ChildFund Cambodia and youth members in rural Kratie province.

In December 2012 a youth group was formed in a remote Muslim village in Kratie. It was the first time ChildFund had established a group in a Muslim community, so the challenges associated with introducing the concept of savings had not been anticipated.

Miss El Kori As, a leader of one of now eight Muslim youth groups in the district, explains, “It was very difficult for us at the beginning to explain to youth members and our Muslim community why we were doing it, because saving concepts and providing loans with interest is in contrast to our Islamic law. It is believed to be a sin for both the provider and the receiver of the loan.”

As a result, the group almost disbanded, with the youth leader abandoning the group and most of the members either not actively participating, or leaving without warning.

ChildFund staff listened to the concerns of the group and helped them to find a solution to their problem. After receiving training in problem solving, planning and reporting, and also having the chance to visit a successful savings group in another Muslim community, the youth negotiated with their village chief to come up with an innovative solution.

Together the group decided they would provide loans without interest. Instead, recipients of the loans would provide a donation which would be used to buy materials for the group and help poor families in the community.